A NIGHTTIME ODYSSEY
Engaging through an immersive journey
- 01OVERVIEW
- 02THE JOURNEY
- 03CELESTIAL INTERACTIONS
- 04EDUCATION
For Estée Lauder, a captivating immersive experience was crafted
illuminating the nuances of nighttime skincare and biorhythms. Attendees
embarked on a tailored journey, culminating in a bespoke planetarium.
The event seamlessly married education with enchantment, fostering both
engagement and enlightenment.
Guests were presented with a dual reality experience, allowing
them to choose between the allure of a vibrant disco party or the
serenity of a restful retreat, with engaging animations guiding each
distintive path.
Within a grand planetarium setting, guests immersed themselves
in the night sky through projection-mapped animations, casting stars
and crafting digital constellations.
Innovative scientific research was unveiled, delving into
the realm of skin metabolomics and its integral role during the nocturnal hours,
shedding light on the intricate interplay between nighttime and skin health.
PRODUCTION
INTERACTIVE
ANIMATIONS
Bureau de Betak
Super Bien
Traum Inc
